Fundraising bundles and upsells that work
Fundraising bundles and upsells that work
Fundraising bundles and upsells that work
Bundling and upselling can boost your fundraising revenue by encouraging donors to give more in a single transaction.
Fundital supports flexible bundles and upsells across event types, letting you tailor offers to your audience and goals.
Using pricing ladders and clear savings messaging helps donors see value and increases average gift size.
> Effective bundling and upselling strategies can increase donor engagement and revenue in Fundital events.
Steps
- Identify complementary items: Choose products or tickets that naturally pair well, like event tickets plus merchandise or donation perks.
- Set bundle pricing: Create discounts or set prices for bundles that offer clear savings over buying items separately.
- Use pricing ladders: Offer quantity-based discounts to encourage larger purchases, such as 1 for $10, 3 for $25, 5 for $40.
- Promote bundles on event pages: Highlight bundles with savings and benefits using Fundital’s customizable tiles and countdowns.
- Enable mixed carts: Allow donors to add bundles plus other items in one checkout for convenience.
- Test upsell prompts: Suggest upgrades or add-ons at checkout, like adding a membership or raffle tickets.
- Track bundle KPIs: Monitor attach rates and incremental revenue to optimize bundle offers over time.
Bundles and upsells work best when they match donor interests and event themes. For example, pairing a gala ticket with a commemorative item creates a package that feels valuable and convenient.
Fundital’s bundle feature respects inventory across items, so you avoid overselling limited products. You can also configure stacking rules for coupons, ensuring discounts apply as intended.
Pricing ladders help donors see the benefit of buying more at once. For instance, a tiered raffle ticket price encourages bulk purchases, boosting total entries and revenue.
Upsells at checkout can increase average order value. Suggesting a recurring giving subscription or a sponsorship package as an add-on can convert one-time donors into ongoing supporters. Fundital’s CRM and analytics help you identify which offers perform best.
Bundle example: School fundraiser
A local school bundles event tickets with spirit wear and a raffle ticket pack. Pricing ladders offer 1 ticket for $10, 3 for $25, and 5 for $40, encouraging families to buy more while supporting multiple causes.
Upsell example: Charity run
During registration, participants are prompted to add a commemorative medal or upgrade to a VIP pass. These upsells increase per-person revenue and enhance the event experience.
Bundle example: Community theater
The theater sells season passes bundled with backstage tour tickets and a donation perk. This package drives higher upfront revenue and donor engagement with multiple event facets.
To maximize fundraising with bundles, start by analyzing past donor behavior to identify popular combinations. Fundital’s analytics can segment donors by purchase patterns, helping tailor bundles that appeal to specific groups.
Clear communication of savings is key. Use Fundital’s customizable event tiles to show the price difference between bundled and standalone items, making the value obvious.
Test different bundle compositions and upsell offers over multiple events. Fundital’s KPI tracking lets you measure attach rates and incremental revenue, so you can refine offers for better results.
Remember to keep the checkout process simple. Fundital’s mixed cart and consolidated checkout ensure donors can easily add bundles and other items without friction, reducing drop-offs.
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